Inspiration

The inspiration for the style of my view came from the high-production value of Apple advertisements. The sleek close-ups of products and scenes, as well as the slow motion aspects combine to create their iconic style.

Along with the video, I created a couple of images that fit alongside. They were inspired by the promotional images published alongside the release of the all new MacBook Pro M1, which can be found below.

Obviously, this is a highly edited image that was most likely created digitally rather than with the physical product.

There is a clear use of deep colours in this imagery, taking into account the reflective properties of the aluminium casing on the laptop. Taking these aspects, I was able to create similar photos, displayed below.

There are obviously some notable differences in the images, given that mine are product photographs and not digital creations like the official one. That being said, the deep colours and reflective techniques are displayed across the two images, some softer than others.

Personally, I prefer the first image above as the colours blend more and there is less distraction caused by the display as in the second one.

If there were to be any improvements, it would be for me to digitally remove the display reflections in the bottom image. However, that requires some newly learnt skills that I am yet to perfect, so will come with time.