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Luis Ramsey
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![Photoshop & Lightroom Editing - Progression](https://static.wixstatic.com/media/7910ed_18ec52944ca4477c80dafe26198b995b~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/7910ed_18ec52944ca4477c80dafe26198b995b~mv2.webp)
Luis Ramsey
Apr 22, 20212 min read
Photoshop & Lightroom Editing - Progression
One of the largest tasks of this project is the post-production aspects, both for the still and moving image sections. Using software...
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![Photography editing](https://static.wixstatic.com/media/7910ed_e6b7c401400f4f9581a680b1a2b2090d~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/7910ed_e6b7c401400f4f9581a680b1a2b2090d~mv2.webp)
Luis Ramsey
Apr 20, 20211 min read
Photography editing
The next stage of production was to edit the photos I had taken during the photoshoot. After sorting through the 1000s of files, I...
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![](https://static.wixstatic.com/media/7910ed_419974bb59cd44e28d73abb48a0e9999~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/7910ed_419974bb59cd44e28d73abb48a0e9999~mv2.webp)
![Maintaining Quality & Accuracy in Evaluation](https://static.wixstatic.com/media/7910ed_419974bb59cd44e28d73abb48a0e9999~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/7910ed_419974bb59cd44e28d73abb48a0e9999~mv2.webp)
Luis Ramsey
Apr 11, 20212 min read
Maintaining Quality & Accuracy in Evaluation
Throughout this project it is crucial that I reflect on each stage of work I produce, comparing them to a set of sample products from my...
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![File Organisation](https://static.wixstatic.com/media/7910ed_bdb58a4a9b6a4aa5a687fa700b059b7a~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/7910ed_bdb58a4a9b6a4aa5a687fa700b059b7a~mv2.webp)
Luis Ramsey
Apr 9, 20211 min read
File Organisation
After a successful shoot for the first stage of content production, I had around little over 1000 files to sort through. To ensure...
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![](https://static.wixstatic.com/media/7910ed_d53d5d55db32460ba760a759ff209752~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/7910ed_d53d5d55db32460ba760a759ff209752~mv2.webp)
![W1A - Contextual Research](https://static.wixstatic.com/media/7910ed_d53d5d55db32460ba760a759ff209752~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/7910ed_d53d5d55db32460ba760a759ff209752~mv2.webp)
Luis Ramsey
Apr 9, 20211 min read
W1A - Contextual Research
W1A was a comedy television series that aired on BBC 2, created by the BBC as a follow-up to the series Twenty Twelve which was about the...
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![](https://static.wixstatic.com/media/7910ed_570d4d2400354aea96bd76f73b05e571~mv2.jpeg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/7910ed_570d4d2400354aea96bd76f73b05e571~mv2.webp)
![Location Scouting - Private Garden](https://static.wixstatic.com/media/7910ed_570d4d2400354aea96bd76f73b05e571~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/7910ed_570d4d2400354aea96bd76f73b05e571~mv2.webp)
Luis Ramsey
Mar 30, 20211 min read
Location Scouting - Private Garden
The below panoramas give me a good idea of the layout of the private garden set that will be used for the short film section of my...
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![](https://static.wixstatic.com/media/7910ed_b05186e7e6914700b081e4dbfcc4ab63~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/7910ed_b05186e7e6914700b081e4dbfcc4ab63~mv2.webp)
![Location Scouting - Rochester](https://static.wixstatic.com/media/7910ed_b05186e7e6914700b081e4dbfcc4ab63~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/7910ed_b05186e7e6914700b081e4dbfcc4ab63~mv2.webp)
Luis Ramsey
Mar 29, 20211 min read
Location Scouting - Rochester
The following images are from the recent location scouting I did to Rochester to explore the areas highlighted in the previous post....
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![Proposed Locations - Rochester](https://static.wixstatic.com/media/7910ed_3a8de399dab8436d80102f2a1c0af258~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/7910ed_3a8de399dab8436d80102f2a1c0af258~mv2.webp)
Luis Ramsey
Mar 28, 20211 min read
Proposed Locations - Rochester
The visual aspects of my project are to be set in various outdoor locations (to comply with local restrictions). For this, I aim to shoot...
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![Short Film Research](https://static.wixstatic.com/media/7910ed_eec2cd15ba2845178bf2feefb9937b02~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/7910ed_eec2cd15ba2845178bf2feefb9937b02~mv2.webp)
Luis Ramsey
Mar 27, 20213 min read
Short Film Research
The short film aspect of my project will be the main piece; the section of the "campaign" that will be at the forefront of the display...
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![Commercial Imagery](https://static.wixstatic.com/media/7910ed_f3d7bba7621c4d03abd94d4008654d59~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/7910ed_f3d7bba7621c4d03abd94d4008654d59~mv2.webp)
Luis Ramsey
Mar 26, 20213 min read
Commercial Imagery
Commercial imagery has the aim of producing high quality images that display and sell products to customers. Therefore the photos should...
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![Clothing Research - Loungewear](https://static.wixstatic.com/media/7910ed_bc978325d0684abe9632283e2295fccb~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/7910ed_bc978325d0684abe9632283e2295fccb~mv2.webp)
Luis Ramsey
Mar 26, 20212 min read
Clothing Research - Loungewear
Lockdown fashion (as I will call it) consisted mainly of loungewear and "comfy clothes". Ultimately, what "comfy clothes" actually is is...
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![H&M - Moodboard](https://static.wixstatic.com/media/7910ed_b539e43772134650bbb7ee9350392b35~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/7910ed_b539e43772134650bbb7ee9350392b35~mv2.webp)
Luis Ramsey
Mar 22, 20212 min read
H&M - Moodboard
As with the previous moodboard, I took to another established brand to have a look at the type of media they use to promote their new...
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![Urban Outfitters BDG - Moodboard](https://static.wixstatic.com/media/7910ed_351e8cf53f3d40f5aad06a88060dd254~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/7910ed_351e8cf53f3d40f5aad06a88060dd254~mv2.webp)
Luis Ramsey
Mar 22, 20212 min read
Urban Outfitters BDG - Moodboard
Part of the research and inspiration aspect of my project involved looking at other brands and exploring what imagery and moving image...
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Luis Ramsey
Mar 22, 20211 min read
The Proposal
With my project proposal submission complete, the project plan is set and ready to go. The title I have decided on is " Your New Normal -...
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![](https://static.wixstatic.com/media/7910ed_b166d70ec83648559d3a7ea1cdee7d81~mv2.jpeg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/7910ed_b166d70ec83648559d3a7ea1cdee7d81~mv2.webp)
![Branding Research](https://static.wixstatic.com/media/7910ed_b166d70ec83648559d3a7ea1cdee7d81~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/7910ed_b166d70ec83648559d3a7ea1cdee7d81~mv2.webp)
Luis Ramsey
Mar 19, 20212 min read
Branding Research
To kickstart the research stages of my project, I began looking at brands and what their aesthetics are. Below is a rough list of brands...
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Luis Ramsey
Mar 19, 20212 min read
The Idea and the Inspiration
As I have 10 weeks for this project I wanted to create a final product that truly represents the best of my abilities, reflecting the...
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Luis Ramsey
Mar 12, 20211 min read
The FINAL MAJOR PROJECT
The Final Major Project (FMP) has begun, and with it a wave of work that will go into creating the final outcome. With 10 weeks to...
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